What's Home staging?
Home Staging is the refined art of preparing the home for sale, taking care of its presentation in detail: a less obvious recipe than one might believe. A small investment becomes essential, but this corresponds to a great result, namely the sale of the property itself. Three simple steps through which to achieve this goal: define and enhance spaces; invest a small amount compared to the considerable costs of your unsold item over time; create the right atmosphere to excite and communicate that this property in particular is an excellent candidate to become "home". The building is the protagonist, leaving a sofa, armchairs, tables and chairs a marginal role, but designed to enhance the potential of the structure. So you can show the house to the fullest without distracting the buyer's attention from its real characteristics. A transparent and profitable marketing strategy for both sellers and buyers, who often have difficulty imagining the structure to its full potential.
TRICKS FROM HOME STAGER TO SELL OR RENT HOUSE
A dirty and cluttered house will give the impression to potential tenants of having been neglected even in the vital parts (plant, fixtures, claddings). Reorder, clean and throw away unnecessary items to create the illusion of more space and, if you live in the property being sold, check before every visit that everything is in order.
Another property can be prefered to yours even because of small defects or ask for a discount on the price: repair a broken handle or change the burned light bulb, make your property appear at best to avoid down-payment requests.
The use of adequate light points, existing or with the integration of floor lamps and lamps, contributes to create a warm atmosphere, essential to capture the customer's attention and make him feel, already at the first visit, "at home".
Remove any object or memory that relates to your family or your personality: the house must be as neutral as possible to suit the taste of the greatest number of potential buyers. Neutral colors on walls, textiles and linens and eliminate photos and personal effects
TIME IS YOUR ENEMY
Have you ever thought about how important is the time factor in relation to the sale of a property? In a bear market it is important to reduce sales times because selling first means selling at a higher price. The sales time of a property treated with Home Staging decreases considerably because it is more attractive than the competition on the market.
AREN'T YOU IN A HURRY TO SELL?